[Case Study] How Nikon Inc is Live Streaming Their Events & Trainings

With a large remote workforce, photography industry leader Nikon Inc was looking for a way to conduct staff trainings using live video. Originally, internal trainings were their only intended use case: it was cost effective and engaging. “There’s nothing quite as engaging as a live broadcast,” said Mark Soares, Senior Marketing Manager at Nikon Inc. […]

Optimizing Your Internal Communications Strategy: How to Boost Employee Engagement Through Live Video

Optimizing your internal communications strategy is a crucial to-do for any HR or corporate communications team. According to the Dale Carnegie Institute, because 71% of employees are not fully engaged with their company’s mission or goals, increasing engagement is a critical focus for many internal communications professionals. Organizations with engaged employees report 31% higher productivity […]

Using an eCDN for Corporate Communications

Imagine delivering a flawless, broadcast-quality live video message from your executive team, or a live training event, to all of your employees, on any device, wherever they are, without clogging your network bandwidth. Can your corporate network support live events for large audiences without creating a bandwidth bottleneck or crashing? This is something organizations must […]

Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth! NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for […]

How To Use Video In Your Event Marketing Strategy

Event marketing is an important part of any company’s growth strategy. Events give you an opportunity to connect with your users, customers, or other like-minded individuals in your industry, and hopefully, convert prospects into customers. As any event planner knows, events are often expensive and challenging to execute. You want to make sure you’re getting […]

Livestreaming vs Internal Conferencing Tools – Which Is Best For Your Company?

Video conferencing, web conferencing, video streaming – as more and more platforms enter the online meeting space, the lines between them and what they can each achieve are fading. Every organization has different needs for their communications strategy and because of that, one size doesn’t fit all when it comes to live video platforms. Companies […]